Services / LSA & Google Ads
Local Services Ads first. Search ads second.
For HVAC, Local Services Ads leads have averaged about half the cost of regular search-ad leads. We get you verified, manage your bids and budget, and report what matters: cost per booked job.
AVG HVAC LSA LEAD$51SearchLight benchmark, Feb 2026
AVG AC SEARCH-AD LEAD$128LocaliQ/WordStream 2025 benchmarks
What's included
LSA setup & verificationLicence, insurance and background checks handled with you, start to finish.
Lead disputesWe flag invalid LSA leads for credit so you don't pay for junk.
Google search adsTight, local campaigns on repair and replacement searches.
Seasonal budgetsSpend shifts with AC and heating season, not a flat line.
Cost per booked jobReporting tied to jobs in your CRM, not clicks.
Accounts in your nameYou pay Google directly and keep all ad history.
$1,500–$2,500Recommended minimum monthly ad spend for HVAC, paid to Google.
90 daysMinimum on the ads plan, so campaigns have time to learn.
10–15%Management fee only on spend above $3,000/month.
Common questions
How long does LSA verification take?
It's run by Google and varies. We start on day one and chase every step.
Do you run Facebook ads too?
Yes, as a +$400/month add-on, best for tune-up and membership campaigns.
What if my budget is below the minimum?
Start with Get Booked and grow organic leads first. Underfunded ads waste money.